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Measuring dynamics of emotions evoked by the packaging colour of hamburgers(1) using Temporal Dominance of Emotions (TDE)

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dc.contributor.author Merlo, Thais Cardoso es_PE
dc.contributor.author Soletti, Izabella es_PE
dc.contributor.author Saldana, Erick es_PE
dc.contributor.author Menegali, Beatriz Schmidt es_PE
dc.contributor.author Martins, Mariana Marinho es_PE
dc.contributor.author Bortoluzzi Teixeira, Ana Clara es_PE
dc.contributor.author Harada-Padermo, Samara dos Santos es_PE
dc.contributor.author Dargelio, Mariana D. B. es_PE
dc.contributor.author Contreras-Castillo, Carmen J. es_PE
dc.date.accessioned 2024-05-30T23:13:38Z
dc.date.available 2024-05-30T23:13:38Z
dc.date.issued 2019
dc.description We would like to thank Jorge Cabrera for his help with designing the packaging. E. Saldaña received the support of the “Consejo Nacional de Ciencia, Tecnología e Innovación Tecnológica – CONCYTEC” from Peru (CIENCIACTIVA programme, PhD scholarship contract agreement No. 104-2016-FONDECYT). Thais C. Merlo thanks “Coordenação de Aperfeiçoamento de Pessoal de Nível Superior” (CAPES) for the scholarship. We would like to thank the valuable contributions of the two anonymous reviewers as they significantly improved the preliminary version of the present study.
dc.description.abstract The packaging colour is one of the main extrinsic factors related to sensory perception as it can alter the emotions evoked by the product and, therefore, influence the moment of purchasing a product. There are several methods used to analyse emotions, but the Temporal Dominance of Emotions (TDE) approach stands out. This method allows the study of the temporality of dominant emotions until eating a portion of the hamburger. The aim of this work was to use TDE and overall acceptance to study the dynamic of the emotions evoked by the packaging colour of hamburgers, from first sight of the packaging until eating of a portion of hamburger. The twelve attributes of emotion, determined previously via a focus group, were presented to the consumers to evaluate three different stimuli formed by three different coloured packaging (green, white and red) and the same hamburger. The results showed that acceptance alone is not sufficient to understand the choice of a product, most likely because it does not capture the emotions involved in the consumption of a hamburger. Significant differences were found in the dynamic perception of emotions influenced by the packaging colour along time, mainly during the first “packaging – consumer” contact. Finally, the study of the dynamics of emotions provided valuable and complementary information to overall acceptance.
dc.description.sponsorship Consejo Nacional de Ciencia, Tecnología e Innovación Tecnológica - Concytec
dc.identifier.doi https://doi.org/10.1016/j.foodres.2018.08.007
dc.identifier.isi 485851800018
dc.identifier.scopus 2-s2.0-85051066844
dc.identifier.uri https://hdl.handle.net/20.500.12390/1232
dc.language.iso eng
dc.publisher Elsevier Ltd
dc.relation.ispartof Food Research International
dc.rights info:eu-repo/semantics/openAccess
dc.subject Temporal Dominance of Emotions
dc.subject Meat products es_PE
dc.subject Consumer science es_PE
dc.subject.ocde https://purl.org/pe-repo/ocde/ford#4.04.01
dc.title Measuring dynamics of emotions evoked by the packaging colour of hamburgers(1) using Temporal Dominance of Emotions (TDE)
dc.type info:eu-repo/semantics/conferenceObject
dspace.entity.type Publication
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